Collection: Shameless Pets

With surplus and misfit produce at the core of their mission, Shameless Pets is transforming unused ingredients into healthy dog treats. The story starts when co-founder James Bello was working as a corporate food buyer at a giant retailer. He witnessed firsthand the vast amount of food that would go unused in stores every week. James took this problem to someone who really knows food—his food-obsessed puggle, Mina—and he had a eureka moment to turn unwanted produce into things that Mina and her pals would love to eat. Serendipitously, he met co-founder Alex Waite at a startup event who also shared a passion for the environment, loved dogs, and was a food scientist. In October 2018, the pair launched their brand with retailers nationwide.